Freezing of Folios of physical shareholders... Last date for KYC is 30th September 2023... Act now Ref: SEBI Circular SEBI/HO/MIRSD/MIRSD-PoD-1/P/CIR/2023/37





The registration of a person who acts as a referral agent for NBFCs and Banks is referred to as “NBFC DSA Registration.” These folks are known as Business Correspondents in rural regions.

A Direct Selling Agent’s major responsibility is to acquire new clients for the banks or NBFCs they represent. The leads generated by these individuals are subsequently given to the appropriate bank or NBFC.

In this article, we’ll discuss the notion of Direct Selling Agent Registration and the advantages of being an NBFC DSA. But first, let’s know in brief what NBFC is.

What are Non-banking Financial Companies

Nonbank financial businesses (NBFCs), sometimes known as nonbank financial institutions (NBFIs), are financial firms that do not have a banking license but provide a variety of banking services. These institutions are often prohibited from accepting public demand deposits, which are immediately available money such as those in checking or savings accounts. This restriction puts them out of the purview of traditional federal and state financial authorities.
The Dodd-Frank Wall Street Reform and Consumer Protection Act defines non-bank financial businesses as “predominantly engaged in a financial activity” when more than 85 percent of their consolidated yearly gross sales or consolidated assets are financial. Investment banks, mortgage lenders, money market funds, insurance firms, hedge funds, private equity funds, and peer-to-peer lenders are examples of NBFCs.

Who is a Direct Selling Agent or DSA?

Without the help of a retail, online, or catalog store, a direct sales agent promotes and sells products to customers. A salesperson frequently promotes her items by hosting a sales-oriented social event at her house. 

Previously known as door-to-door salespeople or saleswomen, these employees often worked for a single manufacturer and sold items by knocking on people’s doors. Cleaning supplies, home equipment and gadgets, and encyclopedias were the most often sold commodities while the industry was in its infancy. Male sales representatives would generally call on possible female clients who were at home during the day at the time.

Independent salespeople who build a network to distribute items are known as direct sales agents. They work directly with customers, marketing items and individually locating each customer.

You will be self-employed as a direct sales representative, and you will be responsible for organizing market materials and samples for yourself. You’ll be paid a commission based on the products you sell, and you’ll be able to choose your working hours. Nobody will look over your shoulder or tell you how to conduct your job; it is totally up to you whether you sell online or door-to-door.

To fulfill their obligations, many direct sales representatives need to have specific abilities. We were able to narrow down the most prevalent talents for someone in this position by looking through applications. We found that many resumes highlighted detail-oriented, math-related, and analytical talents.

When it came to the most critical skills needed to be a direct sales agent, we discovered that customer service was mentioned on 20.0 percent of applications, Medicare was featured on 11.1 percent of resumes, and sales process was listed on 9.6 percent of resumes. Hard talents like these come in handy when it comes to carrying out important employment tasks.

Eligibility criteria for NBFC DSA registration

To acquire NBFC DSA Registration in India, you must meet the following requirements:

  • The individual must be an Indian citizen who is at least 18 years old.
  • Such a person must be eager to work in the public sector.
  • He should be well-versed in financial goods.
  • He should be able to communicate effectively and persuade others.

What are the benefits of becoming an NBFC Direct Selling Agent?

Being a DSA comes with a slew of benefits. For bringing business to the banks, DSAs are paid a portion of the loan amount as a commission. Whether you’re a working professional, self-employed, or a stay-at-home mom looking to supplement your income, being a bank DSA might be a fantastic fit for you.

BANK DSA has the following advantages:

  • As a commission, you might earn outstanding company rewards.
  • Just refer loan leads to, and they’ll take care of the rest.
  • You Can Be Your Boss
  • Become a member of a lucrative and promising financial sector.
  • Bring in prospects that have a financial need and you’ll receive the finest deal.
  • You can easily pursue your career or company while working as a DSA with Finbucket, according to the agreement you signed when you started with us.
  • To become a Loan DSA with Finbucket, you don’t need to put down any money.
  • All you have to do is provide us the referral lead, and Finbucket will take care of the rest.
  • Get the flexibility to make new professional relationships that will help you generate a steady income for the rest of your life.
  • Join us as a Loan DSA and have access to all of Finbucket’s partner banks and NBFCs.
  • Work on a flexible schedule
  • You’ll be able to receive lucrative slab-based incentives.

Benefits of NBFC DSA to customers

It offers various benefits to customers.

  • The direct selling agents help the customers in providing the resolutions and getting rid of their queries and problems in no time
  • They also ease the customer in choosing their loan according to their budget
  • They are also0 know for great after-sale service

Benefits of DSA to financial institutions

Financial institutions benefit from DSAs in the following ways:

  • They guarantee that local approaches are simple;
  • They can discover and narrow down potential consumers.
  • They aid in raising public knowledge of financial goods offered by institutions to the general public;
  • They deal with loan seekers effectively.
  • They carry out preliminary checks and keep track of clients’ requirements.

Duties of NBFC DSA

Their responsibilities are as follows:

  • They collect the completed loan application as well as the needed papers from the consumers.
  • They also run a preliminary check on both the application and the papers that have been collected.
  • They make certain that the papers they have acquired are real and legitimate.
  • They upload or submit the application and any supporting materials.
  • Provide their DSA Code so that the application can be traced.

Document required for NBFC DSA registration

For NBFC DSA Registration, the following documents are required:

  • the applicant’s Aadhaar card;
  •  the applicant’s PAN card;
  • the applicant’s driving license;
  • the applicant’s bank account information, such as the IFSC and account number.

Procedure for NBFC DSA registration in India

Normally, financial organizations such as banks and non-banking financial companies use their way to register as Direct Selling Agents in India, but we have established a standard approach.

  • To begin, you must go to the appropriate bank, NBFC, or other financial platforms to submit the completed application;
  • After you’ve applied, you can pay according to the instructions.
  • Following the submission of the payment, the relevant bank, NBFC, or lending institution will contact you.
  • Provide the papers needed by the relevant institution
  • The institution will next analyze and verify the documents supplied against the institution’s requirements.
  • Finally, due diligence will be carried out. A team of specialists from such an institution will do due diligence and assess the applicant’s CIBIL score as well as his or her credit history.
  • If the institution approves the form and materials provided, the applicant will get a legally binding DSA NBFC Registration agreement.
  • The candidates must fill out the necessary information in the manner specified in the agreement.
  • The applicant should sign the agreement once he or she has agreed to the terms and conditions.
  • Send the signed contract to the appropriate institutions.
  • When the institution receives the agreement, it will provide the DSA code, which will be used as a reference number to track the status of the loan application.
  • After obtaining the DSA code, the agent may begin the process of uploading loan papers.


A direct selling agent represents lending institutions to potential clients or credit seekers, which is a critical position. Their primary goal is to promote and sell the lending institution’s financial products. They can earn money for each lead they create (some percent of the actual loan amount). It’s also worth noting that the services provided by Direct Selling Agents are subject to the Reverse Charge Mechanism’s taxation.

Previous Post
Newer Post